4 Reasons to Invest in Paid Search Advertising For Your Small Business

Paid Search Advertising


It’s no secret that today’s society is driven by the internet. When you need information or to purchase goods and services, what is the first thing you do? The majority of people take to the World Wide Web. Consumers are spending more time than ever before browsing the internet, and as this trend continues, strategic digital marketing for small businesses is crucial. If your business doesn’t have a strong online presence, it could be detrimental to its well-being.


Fortunately, digital marketing experts offer a multitude of ways to assure businesses get the online exposure they need to be successful in today’s competitive marketplace. One of the most effective digital marketing services is paid search advertising, also known as pay-per-click (PPC) advertising. PPC advertising on Google and other search engines allow businesses to place ads in a prominent position on the search engine results page or other advertising platforms. 


If done properly, businesses can utilize paid search advertising and search engine marketing services to reach a higher number of consumers in a more customized and targeted fashion. Here are four reasons to invest in paid search advertising for your small business:


1. PPC Google ads can increase qualified traffic to your website

When it comes to digital marketing for small businesses, investing in paid search advertising and PPC Google ads is a quick and easy way to gain more customers. “Qualified traffic” refers to consumers who have already shown interest in your product or service and are most likely to convert to customers or leads after their interaction with your online business. The power of paid search advertising and other search engine marketing services is that they allow you to strategically target and display ads to consumers who are likely to take advantage of your business offerings. This type of digital marketing for small businesses can give you advantage over your competitors while driving more qualified leads back to your website.


2. Paid search advertising can target specific audiences based on data

Given the never-ending abundance of online advertising space, paid search advertising is a targeted and effective way to reach consumers through PPC Google ads. You or your digital marketing expert can target specific audiences using factors such as demographics, location, keyword usage, spending, and time of day. The ability to cast a wide, yet precise, net can lead to significant results. According to Think With Google, 75% of online shoppers who find search results helpful are more likely to visit stores. With paid search advertising, the ads that are displayed in search results can be tested, tracked, and edited, allowing you to get the most out of your digital marketing and search engine marketing services.


3. Paid search advertising yields measurable results 

While there is no shortage of digital marketing services available for companies to promote  themselves, not all of them provide quick results that can be used to track and analyze who is seeing your ads. The measurable results of paid search advertising and other search engine marketing services give you insight into what’s working and what’s not. With PPC advertising on Google, businesses and digital marketing experts can track performance indicators such as the number of clicks, click-through rates, cost-per-click, and more. Measuring the results of your paid search advertising allows you to modify your PPC Google ads as needed to prevent wasting time and money. 


4. Gain more visibility and improve brand recognition

Other than driving sales and getting conversions, another goal of your digital marketing strategy should be to increase awareness about your brand. Google is the #1 search engine, with over 70% of the search engine market share, and they have amassed a network of publishers and other websites to display paid search advertising for them. This expansive reach provides businesses with yet another way to increase visibility and reach their target audience by utilizing PPC Google ads. As consumers continue to search for keywords related to your industry, paid search advertising and other search engine marketing services will create more exposure to your business. Over time, this will help to improve your brand recognition, resulting in conversions and sales.


Paid search advertising can be a valuable tactic in digital marketing for small businesses. PPC advertising on Google and other search engine marketing services can drive more traffic to your business while ensuring that the traffic is relevant.


Many businesses enlist the help of digital marketing experts to ensure the digital marketing services they receive are correctly executed and maintained on a professional level. With extensive training and experience in providing services such as paid search advertising, mobile and display advertising, SEO, and website design, the Hyport Digital team can partner with you to create an ad campaign focused on increasing online visibility and driving conversions. If you’re ready to invest in paid search advertising, contact a member of our team to get started!


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