5 Common Digital Marketing Mistakes & How To Avoid Them

Digital Marketing


As small business owners, the month of December usually means looking at numbers and reviewing your goals for a brand new calendar year. With the ever-changing digital marketing landscape, it may be time to reassess your digital marketing campaign to ensure your approach is relevant and up-to-date. 

Creating an effective digital marketing strategy can be tricky but worth it. By 2023, Forrester predicts that business owners across the globe will have spent $146 billion on digital marketing. Businesses are increasing their investment in digital marketing campaigns because it works.


However, with new tactics and techniques constantly hitting the market, it’s easy to make mistakes. Look out for these five digital marketing mistakes and implement our solutions to keep your business’s digital marketing strategy on track.


1. Starting your digital marketing campaign without a clear strategy.

One of the biggest digital marketing mistakes a business can make is creating an unfocused digital marketing campaign — or not having a strategy at all. According to the Content Marketing Institute, only 32% of businesses have a digital marketing strategy. A well-planned strategy will ultimately enhance your marketing efforts and drive business. First, however, you need to leverage accurate insights and information to achieve your digital marketing campaign’s primary purpose.


A common digital marketing mistake is failing to set goals. Who are you trying to reach and what are you trying to accomplish? The most effective use of marketing is defining your goals and then choosing the specific digital marketing strategies that will best help you achieve them. Research your target audience and competitors to know which platforms to invest in. Then, define your brand’s message so you know exactly what your digital marketing campaign will convey.


2. Targeting the wrong audience.

Making assumptions about who will be interested in your product or service can be a costly digital marketing mistake. There is a fine line between targeting too broad of an audience and targeting the wrong audience entirely. Your overall digital marketing campaign will primarily be based on knowing and engaging with your target audience and providing them with the content they want to see.


An easy way to avoid this digital marketing mistake is to create buyer personas for two or three types of customers you identify in your target audience. These will shape your digital marketing strategies and reveal the channels to invest in for maximum return.


3. Forgetting about search engine optimization (SEO). 


SEO is how your customers find your business on search engines. You likely won’t be seen if you’re not on the first page of their search results. Seventy-five percent of users never scroll past the first page of search engine results. One of the biggest digital marketing mistakes a company can make is neglecting to use SEO. If you haven’t incorporated SEO into your digital marketing campaign, people won’t find your website in the search results.


The most important thing to know about implementing SEO into your digital marketing strategy is how to do keyword research. Researching keywords allows you to target the searches conducted by your target audience and integrate them into pages on your website or blog posts to help you appear in more online searches. 


4. Expecting results overnight.

While digital marketing is rapidly evolving, a common digital marketing mistake is assuming that a digital marketing campaign will deliver immediate results. Business owners often lose motivation if they don’t see immediate results from their digital marketing strategy. However, because digital marketing targets real people, campaigns and tactics need time to succeed. It takes time to reach your target audience and win their attention, and it may take a lot of exposure before they decide to engage.


Consistency is key to a successful digital marketing campaign. Trying out different methods could help you narrow down which ones work for your specific business and target audience. Techniques like targeted email marketing, mobile and display advertising, OTT advertising, professional web design and search engine marketing services are all useful tools to help build your online presence.


5. Neglecting your website design.

A user-friendly website is a must for businesses in the digital age. One of the most common digital marketing mistakes companies make is failing to ensure their website provides a positive user experience. Slow websites can lead to big problems for your company, even if your digital marketing campaign excels in other areas.


Customers will abandon your site if it takes too long to load. Compress elements like images, GIFs, and videos for quicker load times. In addition, plan out your website’s structure to ensure it is easy to navigate. 


Aside from speed, customers want an immersive experience when visiting a company’s website. Professional web designers can help ensure that your site design is customer-focused while serving as a branding tool. After all, the main goal of a website is to sell your products and services and make a profit. An efficient website with strong branding will do just that and build the trust of your target audience over time.


If your digital marketing strategy isn’t producing your desired results, it could be helpful to reassess your campaign. While most one-time digital marketing mistakes won’t make or break your business, they can limit your growth. By avoiding mistakes and implementing efficient techniques into your digital marketing campaign, you should see a significant positive effect on your marketing results. 


Is your digital marketing campaign positively impacting your business? As a full-service digital marketing agency, Hyport Digital helps small businesses around the globe connect with their target audience using strategic digital marketing and professional web design services.


Contact our team today to see how we can help you grow your business and avoid unnecessary digital marketing mistakes.


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