Email marketing is used by the biggest companies in the world. However, this method of advertising isn’t just for big brands with sizable budgets.
Targeted email marketing is one of the top methods of digital marketing for small businesses because it provides a reliable form of communication between your brand and its customers. In addition, it’s a cost-effective way to reach customers where they visit every day: their inbox.
A study from Abobe found that millennials spend about 6.4 hours each day reading their emails. And it’s not just millennials using email; most people check their personal email daily, and they use their inbox everywhere: while working out, eating, and even during business meetings.
Digital marketing experts recommend targeted email marketing for small businesses because it allows them to connect with their target audience on a more personal level.
The digital marketing experts at Hyport Digital have compiled a list of ways targeted email marketing can benefit your small business and get the most out of your advertising dollars.
Targeted email marketing uses data to send content to relevant audiences
While the landscape of digital marketing for small businesses is constantly evolving, one thing is certain: the most successful campaigns are those that are data driven. Having a powerful digital identity with a strong email marketing strategy is important for a consistent connection to your current and prospective clients.
Targeted email marketing is an efficient digital marketing service because it sends relevant content to the right people at the right time by leveraging data. This type of digital marketing for small businesses allows you to segment your customers into different lists based on their preferences and demographics.
Criteria to consider in your targeted email marketing strategy include your customer’s location, age, gender, occupation and interests. By crafting highly personalized content for specific audiences, you can build a stronger connection between you and your customer and customize your content accordingly.
Results monitoring allows you to optimize your time and budget
As a small business owner, you want to invest in digital marketing services that not only save money but minimize the amount of time spent on managing your campaign.
Targeted email marketing is one of the most hands-off methods of digital marketing for small businesses, and it’s also relatively inexpensive.
Digital marketing experts like Hyport Digital can track specific actions that your target audience takes upon receiving your emails.
Some important things to track in your targeted email marketing campaigns are your open rates and click-through-rates (CTR). High open rates mean that your customers know your brand well enough to read the content you are sending, while your CTR gives you an idea of how many customers took the time to click on the links in your email. This method of digital marketing for small businesses allows you to engage with your audience and create new customers by tracking what works and what doesn’t.
Consistently providing relevant content increases brand credibility
Building credibility is one of the biggest hurdles small businesses face when competing with bigger brands. One way to cement your brand identity into the minds of consumers is by consistently delivering useful or interesting content through targeted email marketing.
This type of digital marketing service isn’t only about delivering coupons and sale information. In addition to driving traffic to your business, you can use targeted email marketing to deliver unique content that your subscribers will enjoy reading or watching. This will help to build credibility by staying in touch with your customers and keeping your brand fresh in their minds. The more they learn and hear about your business, the more credible your brand will be.
Stronger customer relationships result in increased sales
Advertising strategies such as mail-outs and phone calls are time-consuming and costly when compared to digital marketing services.
Targeted email marketing is one of the most efficient methods of digital marketing for small businesses because it’s quick and easy. If you’re on the fence about investing in digital marketing services, consider that most people check their phone before even getting out of bed in the morning.
Your customers like to feel that they are important to your business.
Targeted email marketing can help to build customer relationships and trust by providing them with information they want directly into their inbox. Creating personalized and targeted content for consumers can help motivate them to purchase from your business. When you consistently demonstrate value to your customers, they’ll look forward to hearing from you and will automatically think of your brand first when they need your services.
Targeted email marketing increases traffic to your website
This form of digital marketing for small businesses is a great way to persuade your customers to visit your website because you can include relevant links to your site within your email content. When creating a targeted email marketing campaign that links to your content, keep in mind that each email should contain a call to action (CTA) so customers can click through to your website. Not only will this increase traffic to your website but it will also improve your SEO while keeping your audience engaged with your brand.
After a consumer has clicked through to your website, ideally the next goal in digital marketing for small businesses is to convert them from a consumer to a customer. It’s important that the message on your website matches the message from your email. Convince visitors to your website that you are the best in what you do by showcasing customer testimonials and offering an experience they can’t get anywhere else.
The bottom line is that you should be communicating with your customers and prospects on a consistent basis. With targeted email marketing, you can meet consumer expectations by creating mutually beneficial relationships. This type of digital marketing service delivers valuable information to customers while allowing you to grow your business, increase brand awareness, and set yourself up as an expert in your industry without breaking your marketing budget.
Digital marketing for small businesses is crucial in today’s technology-driven world. Regardless of your business size or budget,
Hyport Digital can offer a targeted email marketing package that can improve how you connect with customers, generate new leads, and result in real, tangible sales for your business. Reach out to the digital marketing experts at Hyport Digital to learn more about our digital marketing services and get started on building your campaign!
