6 Big Digital Marketing Trends to Watch for in 2023

cowkrer taking notes at the office


New year, new digital marketing trends. Or at least, it might be time to update your digital marketing strategy. Although there will be plenty in 2023 that is completely unpredictable, the digital marketing trends in 2022 have given us some good insight about what to watch for in the new year, including what’s going to be most effective, most competitive and most reliable. Here are the six digital marketing trends to watch for in 2023.


Customer Experience

The title “Customer Experience” can seem a bit elementary, but the idea behind it is a growing priority to customers. With the rise of online marketing and an increasing access to information, customers are doing their own research. They can find out how many other companies are offering the same products and services you offer with a simple online search. More importantly, they can find out what other people in their same situation are saying about those companies, including yours. So, it’s not enough just to tell your customers about your product. You need to tell them, and show them, how your product stands out. And that distinction comes from customer experience.


Customer experience involves several elements, but it’s best to think about it chronologically from the customer’s standpoint. Follow your customer’s journey from first impression to purchase to online review.


Mentally start at the beginning and take the same steps your customer will take, asking yourself how you like the experience along the way: What is your first impression of the business? How is the user interface on your website? Do your employees understand how to represent your company well? Can customers easily interact with your company? Take the time to think about what your customers would want from you at each step, and if possible, ask them!


An element that remains critical for customers is responsiveness. If a customer has a specific question in mind and can’t find the answer on your website, they’ll look for a quick way to get their question answered; and if they can’t find it on your website, they’ll move on to your competitor’s. One of the most customer-friendly ways to respond to customer questions is with live chat for websites.


With live chat, customers can be confident they will get their questions answered quickly and effectively, especially if they’re sure they’re talking with a live person and not a bot. Studies have shown that this not only improves client experience, but conversion rate as well. Plus, live chat often helps you gather valuable leads, and potential clients leave the conversation feeling positive about the experience.


If you’d like to turn website visitors into leads with live chat for websites, get your customized live chat service today with Hyport Digital.


Visual Storytelling

Introducing a story element to your website improves the experience for both you and your customer. For you, this method helps you know what elements may not be necessary, and which are most important to include. As you work to adapt your website content into a story, you may come across information that doesn’t fit into your brand’s story, or find that there may be gaps that could be helpful to potential customers. For your customer, this method helps them really focus on what’s important about your brand and understand what they need to read or do next. Laying out a clear narrative keeps your customers on course, funneling them in the right direction and making the most of their time.


An effective method of organizing your content into a story comes from Storybrand, a marketing strategy founded by Don Miller. This tried and true approach can really hone your website from homepage to oldest archives, and it is the approach Hyport Digital uses to design and create websites.


Hyperlocal marketing

If you haven’t heard of hyperlocal marketing, geofencing or geolocation, you’re in the right place. Hyperlocal marketing is an effective digital marketing trend that isn’t going away anytime soon.


Hyperlocal: relating to or focusing on matters concerning a small community or geographical area.


Geofencing: the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.


Geolocation: the process or technique of identifying the geographical location of a person or device by means of digital information processed via the internet.


By now you may have put the pieces together: hyperlocal marketing targets potential customers in a specific geographic area, usually through the use of geofencing. The beauty of hyperlocal marketing is reaching potential customers without wasting money on people who either can’t use your services or wouldn’t be interested in your product.


This method can include digital strategies and products such as OTT advertising on streamed shows or videos, Display advertising, targeting local cities with paid Social or PPC search ads, or even local print publications that target a specific area. Each of these options allow you to target very specific geographies so that you use your advertising dollars most effectively, and meet your potential customers where they are most likely to take an action. 



That’s right, email marketing is still going strong in 2023. Because email is required to do almost any online business or shopping, there’s a good chance all your potential customers have an email address. You could theoretically send an email to all of these potential customers if you wanted to, or you could target specific demographics and use your dollars more wisely. This variety of options is email marketing’s key strength. Every email can be customized to your and your customer’s needs. And with easy ways to analyze the results your emails are bringing in, it’s no wonder this method remains one of the most popular digital marketing strategies.


You can learn to make good use of email, but if you don’t know where to start, or want to make sure you reach those potential clients whose email you don’t have yet, check out Hyport Digital’s email marketing product. Our strategies will make effective use of this powerful tool to reach your customers the way you want.


Influencer marketing

Another marketing trend in 2023 is using influencers’ extensive social media reach to promote your products.This strategy has a simple premise: instead of tracking down an audience, you simply pick an existing audience and deliver your message.


Influencers have already done the hard work and put in the time to gain thousands–maybe millions–of followers. You could also put in the time and effort to gain those followers, but this shortcut can save you almost all that time and money. And as an added bonus, influencers have already established credibility and trust with their followers–two things that can transfer to you when they endorse your brand.


If you plan to hop on this digital marketing trend, be sure to choose your influencer carefully. Focus on both the influencer’s reputation and the demographics in their audience to ensure they both line up well with your brand and goals.



You may not have the team, or the time, to excel at any of these trends. In that case, this last trend is for you. Many businesses find it more cost effective in the long run to outsource with companies that provide digital marketing services. Hiring an expert may be a steeper up-front cost, but it pays to have the expertise of the professionals. If you would like more information on digital marketing strategies, contact Hyport Digital for that professional expertise.


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