6 Questions to Ask Before Hiring a Digital Marketing Company

When you’re looking for a digital marketing company, you want to make sure that it’s the right fit for your business. You need an agency that has experience working with companies just like yours and can help you meet your goals. Here are 6 questions to ask before hiring a digital marketing company:

1. What are the company’s core offerings?


The first thing to do is to compare the company’s core offerings to your marketing needs. This will allow you to compare their digital marketing services with what you are looking for strategically, and make sure that they’re a good fit for you.

For example, if the company offers SEO services but not email marketing, then they may not be able to meet your needs if that service is something you’re interested in. Learn about all the different products and services they offer and make sure all of your boxes are being checked. Especially if you’re looking for more than one marketing service, or if you might consider outsourcing another marketing service in the future, it’s best to partner with a company that offers all the services you need, or will need in the future. Hiring a company you can trust to perform all your needed marketing needs saves you time and effort and allows the agency to coordinate your marketing efforts.

2. Is the company a good match for my business?


As you begin the search for a marketing partner, ask yourself what’s most important to you and your business. Does the company’s focus align with your goals? For example, if you’re looking to boost brand awareness across multiple channels, you may want to avoid partnering with a company that specializes only in website sales. Ensuring the digital marketing company’s focus aligns with your goals is important. At the end of the day, you want to make sure that your business’s goals are being met, and that you will see a return on your investment. Be sure to look for a company focus when researching marketing agencies, and, once you’ve chosen an agency, make your goals clear from the beginning.

3. How long has the agency been in business?


The length of time an agency has been in business is a good indicator of its success. A company that’s been around for a long time has proven its worth, and you can be sure that they’ll have worked through any issues or problems they might have had along the way, proving they have the flexibility to overcome unforeseen obstacles, company-wide and in your marketing campaign. However, new agencies can offer the enthusiasm and outside-the-box thinking that older agencies may no longer possess. Typically, a marketing agency that has past the two-year benchmark is considered established–anything younger than that may have some unresolved startup problems.

4. How many clients does the agency have?


The more customers an agency has, the more opportunities there are for them to learn from their mistakes, improve their work and expand their knowledge of digital marketing. Let’s face it: you don’t want to be the guinea pig for a brand new marketing agency. Additionally, the number of clients an agency has is a good indicator of how trustworthy that agency is. The larger number of clients who trust the agency, the more likely your trust won’t be misplaced should you choose them as a marketing partner.

At the same time, you may be looking for more individualized attention with the digital marketing company you choose to work with. If a company already works with numerous clients, will they still be able to give you specialized attention, or will you have to compete with their existing clients? Think about the kind of experience you want to have, and find a company who can meet that. Talking through this and setting expectations up front can help overcome any potential communication difficulties and make sure everyone is on the same page about what you need.

5. Does the agency have a proven track record?


You should ask the digital marketing agency to show you their track record of success. This means that they have had previous clients who were happy with their work, and it also means they have had a lot of success with those clients. It’s important that this agency has been around for at least two years and has worked with at least 10 different companies in that time, so that you know it will be able to take on new challenges as your business grows over time.

A good way to overview a proven track record (without reaching out to the company for more information) is to look through reviews and testimonials. What do clients say about this company? What do other companies say about this company? Try searching for news about the company you’re considering. Have they won any awards from industry-leading sources? Answering all of these questions will give a working understanding of the company’s record.

If you feel comfortable asking the digital marketing company directly, see if they have worked with other businesses in your industry previously. For example, if you work in finance, it’s important to make sure that the company you trust with your digital marketing is knowledgeable in that area and can help you find success as well. Ask them about past clients they have worked with, and if any have been in your industry. Ask to see case studies or work they have provided for that client to see if it is something that could work for you. 

6. Does the agency stay engaged with ongoing marketing efforts, or is it more of a one-time project?


Unless you’re hiring a graphic designer to make a single Facebook ad, chances are you’d like a company who will be with you from concept to campaign completion. This involves having the industry knowledge to research and strategize for a campaign, the technical skill to create the advertisement media you’re looking for, and the analysis capabilities to track, understand and report on the data received from that campaign. When researching a marketing partner, be sure to check out how they plan to measure the success of an advertisement you would run with them. Ask questions like: Will I have access to the campaign metrics throughout the campaign? What kind of report will I receive when the campaign is considered over?

Conclusion



In the end, it’s important to remember that the most important factor when choosing a digital marketing agency is not just whether they can help your business grow but also whether they are a good match for your needs. You want to find an agency that will provide you with effective strategies and tactics that align with your goals and budget so that together, we can make sure your company reaches its full potential! If you’d like more information on whether Hyport Digital is the right fit for you and your business,



contact us today



with your questions!


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