6 Ways Fitness & Nutrition Professionals Can Amplify Business Growth

woman doing crunches

 

Today’s market for fitness and nutrition professionals is competitive to say the least. Especially as we head further into the new year, more people than ever are interested in how to achieve their fitness goals and improve their nutrition. To help you stay ahead of your competitors and grow your business in 2023, we here at Hyport digital have compiled a list of six digital marketing strategy ideas you can use to amplify growth for your business.

 

An easy-to-navigate website

All digital marketing efforts start with a good website –otherwise, what would advertising lead customers back to? Especially if you’re in the fitness or nutrition industry, customers need to easily understand how to interact with your business. A well-designed website provides the needed information in an engaging way to keep your customers informed about your products and services and what their next steps are.

 

And don’t forget: more than ever before, your customers are attempting to engage with your website on their mobile devices. If your website isn’t mobile friendly, it’s simply not meeting your customers where they are. Creating an easy to navigate, mobile-friendly website that includes all the information your customers will need to feel confident in their health journeys is an easy way to get ahead of your competition. It will also serve as the foundation for every other digital marketing campaign you’ll run.

 

Search Engine Optimization (SEO)

If you’ve been running a small business for any length of time, you’re probably familiar with the idea and benefits of SEO. If you’re still unsure, here’s the brief rundown: SEO is the practice of making your business’s online presence easily found by search engines, which makes it more visible in potential customers’ searches. This practice is accomplished through methods like keyword research, website content optimization and linking.

 

The fitness and nutrition industry, as we mentioned earlier, is highly competitive today. This truth means that, in order to get your business found by customers, you need to invest in good SEO. For example, you may think your business is niche enough to automatically include very specific keywords that most of your competitors aren’t using. But have you done the research to know Google reacts to those keywords?

 

New and exciting breakthroughs in the science behind fitness and nutrition can create a buzz you’d like to talk about. While you may be offering an informative and balanced approach for your customers, without doing proper keyword research, your business can get lost in the limbo of misinformation on the internet. Don’t let that happen! Instead, partner with a company that can recognize the value of your business and give you the SEO support to help your business get the attention it deserves.

 

Search Engine Marketing (SEM)

Once again, if you’re a small business pro, you likely understand SEM and how it works for your business. SEM is paid search engine advertising that brings your ad to the top of search results, often through a pay-per-click method. Where SEO focuses on organic searches, SEM focuses on paid search engine advertising. This practice is especially helpful for launching a new website or directing traffic to a specific landing page.

 

Let’s say one of your growth strategies for 2023 is running special offers and promotions on your products or services. This strategy only works if your intended audience sees your ad, and that’s where SEM comes in.

 

Especially in the fitness or nutrition industries, the amount of competition you face makes a good SEM campaign one of the best ways to grow your small business beyond your competitors. An added benefit of a good SEM campaign is the pay-per-click aspect, which means you only pay for successful moments. This means SEM campaigns are one of the most money-efficient growth strategies to help get you leads. If you plan to hire a digital marketing company for your SEM campaign, however, consider making sure they’re a Google Partner before you work with them.

 

Mobile & Display Advertising

Many people today who would like to start their own health journeys are overwhelmed with information and don’t understand where to start. This trend may mean they’re not searching for your business or even keywords related to your business. Because of an influx of information,, even if you have the easiest way for potential customers to start on their desired paths, they may be too burnt out by too much information to see it. That’s where Mobile & Display Advertising comes in.

 

Mobile & Display Advertising is designed to meet your potential customers where they are and direct them to your website, creating more brand awareness and helping people find products and services they’re interested in without the hassle of searching. This process can be especially effective in the fitness and nutrition industries because of the vast amount of information and advertising already out there. These ads are targeted toward people who are most likely to be interested in your business, meaning you’re not wasting your time and digital marketing resources on people who aren’t in the market for your products.

 

Here at Hyport Digital, we recently found a better way to serve and measure the effectiveness of mobile and display ads. If you’re looking for an innovative company that’s ready to help you get ahead of your competition, look no further than Hyport Digital.

 

Email Marketing

Email is still one of the best ways to spread brand awareness and information on special offers and promotions. The beauty of email marketing is its diversity. You can tailor your message for people who have never heard of your business before, or you can send special offers directly to your subscribers.

 

In the fitness industry, email marketing can be especially effective for informing your audience of new products or next steps. For example, if you’re highlighting a new group class offered at your gym, using an email to promote the new class can allow you to add a video showcasing what participants will be doing. Because fitness and nutrition businesses often face customers with varying levels of knowledge and understanding of their brands and benefits, email marketing is one of the best digital marketing strategies to grow your business and educate your customers.

 

Live Chat

Adding a live chat option to your website can be a huge game changer for your business, especially when you’re dealing with an audience who may not understand your products or services and may even be unsure what exactly they’re looking for–which can happen often in the fitness and nutrition industry. A good live chat option can increase website conversions by up to 40% while lowering the cost of interaction between your business and your customers.

 

Especially today, with ever-increasing text-based options and consistently increasing phone anxiety, a live chat option gives customers an easier way to engage with your business, without picking up the phone. Many people will ask a question or for more information if they know they won’t be waiting on hold for someone to reply. For example, if your potential customer has a false impression or some other obstacle to purchasing your product or service, they may use a live chat option to get that resolved before converting. Ensuring you’re able to answer their questions can be the difference between an immediate “no” and another customer.

 

Start Growing

Implementing these ideas in your marketing strategy can help your small business grow and flourish in 2023. If you’re ready to work on your digital marketing strategy to grow your business but are still unsure how to start, contact Hyport Digital today to see how our experience can help your business grow.

 

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