DIGITAL MARKETING NEWS

Keep up-to-date on digital marketing trends. We hit topics like social media, web design and branding for a business.
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How to Attract Blog Readers & Encourage Sharing

Blogging for business isn’t just an option — it’s a necessity. A well-maintained blog serves as a powerful tool to connect with your audience, showcase your expertise, and drive traffic to your website.  However, simply churning out blog posts isn’t enough. To truly reap the benefits of blogging, you must …

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How to Write Blogs that Maximize Engagement & Conversions

To maximize engagement and conversions through your blogs, you must create high-quality, valuable content tailored to your target audience’s interests and needs. But it’s easier to accomplish than you may assume.  In this article, the digital marketing experts at Hyport Digital reveal 3 simple steps for composing content that captures …

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Benefits of blogging for business

9 Proven Reasons that Blogs are Vital for Your Business

Did you know that companies with a blog produce nearly 70% more leads every month than companies without one? (Source: DemandMetric). They’re an essential part of modern business. In this article, the digital marketing experts at Hyport Digital reveal 9 proven reasons they’ve earned that status.   Why are Blogs …

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Valentines Day Marketing

Feel the Love: 5 Sweet Valentine’s Day Marketing Strategies

Valentine’s Day isn’t just about flowers and chocolates. It’s also an opportunity to connect with your customers on a deeper level.  In this article, the marketing experts at Hyport Digital explore five heartwarming strategies that go beyond the usual marketing tactics.  This Valentine’s Day, ensure that your customers feel cherished …

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How to Design Ad Images Like a Pro

  Whether you want to run a mobile & display ad or a paid social advertising campaign, the foundation of your advertisement will be visual. That’s right, the visual elements put the “display” in “display advertising,” and without a good image to capture and hold your audience’s attention, your call …

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Social Media & SEO: How Do They Influence Each Other?

Social Media Marketing (SMM) and Search Engine Optimization (SEO) are two distinct but interconnected digital marketing strategies. Use these strategies, you’ll enhance your online presence and reach your target audience more easily.  Each aims to increase visibility and drive traffic to your website. However, they operate in different ways and …

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Yelp for Home Service Businesses: Navigating Challenges & Opportunities

In the vast ecosystem of online platforms, Yelp stands out as a game-changer for small home service businesses. The channel had nearly 60 million monthly visitors in 2022 — 77% of which recommend brands that they like.  Meanwhile, only 62% of average social media users make recommendations. This highlights Yelp’s …

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Digital marketing in 2024

The Top 10 Digital Marketing Trends to Watch for in 2024

Did you know that digital advertisements boost brand awareness by 80%? (Demandsage) This makes it vital to stay informed about digital marketing trends to ensure that you stay ahead of the competition. Digital marketing for small businesses is particularly important for outmaneuvering larger brands. To maximize your effectiveness and ROI, …

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