Italian Restaurant & Wine Bar

Cedro Scratch Italian & Wine Bar, a charming Italian restaurant in Austin, Texas, faced the challenge of increasing its online visibility and attracting a larger local customer base.

Project Overview

Recognizing the importance of a strong online presence in a competitive market. This case study follows the 12-month journey of Cedro Scratch Italian & Wine Bar as they partnered with Hyport Digital to enhance their SEO strategy and strengthen their online presence.





  • Limited Online Visibility: The restaurant’s website and online assets were not adequately optimized for search engines, leading to low search rankings and limited visibility to potential customers.
  • Competitive Market: Austin, Texas, was home to a thriving dining scene with numerous Italian restaurants. To stand out, Cedro Scratch needed to rank prominently in local search results.
  • Ineffective SEO: Prior attempts at SEO had not yielded the desired results. The restaurant required a comprehensive and results-driven SEO strategy to achieve its goals.

Key Strategies Implemented

  • Keyword Research: Extensive keyword research was conducted to pinpoint the most relevant and high-impact keywords in the Austin area.
  • On-Page Optimization: The website’s on-page elements, including meta tags, headers, and content, were optimized for the selected keywords.
  • Local SEO: Emphasis was placed on local SEO tactics to attract nearby customers. This included optimizing the restaurant’s Google My Business (GMB) profile, acquiring local citations, and creating localized content.
  • Link Building: A well-planned link-building strategy was deployed to increase the website’s authority and credibility in the eyes of search engines.
  • Monitoring and Reporting: Continuous monitoring of key performance indicators and transparent reporting were maintained throughout the campaign to measure progress.

The Results

After 12 months of collaboration with Hyport Digital, Cedro Scratch Italian & Wine Bar achieved significant improvements in their online visibility and search engine rankings.

  • Keyword Improvement: The restaurant’s website witnessed a substantial boost in local search ranking. Hyport Digital was able to get 9 important keywords on the first page of Google.
  • Increased Organic Traffic: Cedro Scratch experienced a notable increase in organic traffic to their website, which translated to greater online visibility and inquiries from potential customers.
  • Enhanced Brand Awareness: The restaurant’s brand became more recognizable within the local community, leading to an increase in brand searches and direct website visits.
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The strategic and customized SEO approach undertaken by Hyport Digital effectively addressed the challenges faced by Cedro Scratch Italian & Wine Bar. The restaurant’s improved online visibility, keyword rankings, and overall web presence had a profound impact on their business, leading to an influx of patrons and an enhanced local reputation. The 12-month collaboration with Hyport Digital proved to be a valuable investment, giving Cedro Scratch Italian & Wine Bar a competitive edge in the bustling Austin, Texas, dining scene.

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