Facebook Ads vs. Facebook Posts

You finally hopped on the digital bandwagon and set up your Facebook Business account – now you’re ready to show the world (or at least your local area) what your small business is made of. Congratulations! Setting up an account with your basic information is a big step toward creating a digital footprint for your business, which will prove to be one of your biggest assets for acquiring new customers. And with Facebook, you are joining what Statista deemed the leading platform for social media presence for small businesses.

But what is the best way to reach your customers through Facebook? The main goal of your account is awareness – letting people know the services you provide. The end goal is for people to share your posts, ensuring a wider audience in the future. Posts featuring company updates, interesting link shares, and tips for your customers are a great way to build your content and create a consistent online presence. After all, you wouldn’t want to set up an account only to have a potential customer visit your profile and see the equivalent of a ghost town. Consistently posting relevant content lets your audience know you are active, knowledgeable, and helpful. But the one problem, especially for a business just starting out on Facebook, is that the likelihood your posts will be seen in your followers’ timelines is fairly low.

Facebook ads, however, are guaranteed to reach a specific audience of your choosing. It’s basically a no-brainer! Remember: Facebook wants your business to spend money, and since they control what users see, they are going to promote the ads business owners shell out money for.

While you should be posting on your page fairly regularly to stay relevant and be remembered (around two to five times a week is a good start), ads are your best bet for a guaranteed reach. Here’s what you need to know about creating an optimized Facebook ad for your business.

Decide Your Desired Outcome:

There are essentially two types of Facebook ads: advertisements designed to increase brand awareness and advertisements designed to expand your reach. Both are great objectives and you don’t have to sweat it if you’d like to accomplish both; you can always create additional ads, spending as little or as much as you’d like.

Handpick Your Audience:

You can decide whether your ad targets people based on location, demographic, interests, and more, and even upload an existing contact list.

Watch Your Reach Grow:

You can automatically see the results of your ads through Facebook’s metrics as they’re published. This is a great way to conduct A/B testing with multiple ads; you can determine what your audience responds to, and, based on that insight,  make changes while the ads are still running to guarantee the best performance.

With Facebook ads, the more you experiment and the more you target your ideal market, the larger your your audience can grow. Still have some questions before you dive in?

Get in touch with us to learn how Hyport Digital can help your business achieve its digital ad potential through Facebook.

The post Facebook Ads vs. Facebook Posts appeared first on N2DIGITAL.

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