How to Broaden Your Audience with Video Advertising

Video consumption represents a THIRD of all online activity and over 80% of people make a purchase after watching a video (! This demonstrates how vital video advertising is to digital marketing for small businesses.

Attention spans are fleeting and competition is fierce, so how do you use video to outperform your competitors? In this article, the digital marketing experts at Hyport Digital reveal everything you must know to leverage the power of video advertising.


What is Video Advertising?

Video advertising is the use of video content to promote your product, service, or brand. 

It’s an essential component of digital marketing because it empowers you to convey your message more effectively and engage with your target audience on a deeper level. 

Video ads are highly versatile and accessible because they can appear on various platforms, including social media, websites, and streaming services.


Why is Video Effective in Marketing?

Video is highly effective in marketing due to its ability to capture attention, evoke emotions, and deliver information in a visually compelling manner. 

Compared to text or static images, videos are more engaging and memorable, leading to higher retention rates. In fact, videos get 12x more shares on social media than both text and imagery combined.

Additionally, videos convey complex ideas quickly and effectively. This makes them ideal for grabbing the audience’s attention in today’s fast-paced digital landscape.


7 Benefits of Video Advertising

  1. Improves Google Rankings: Websites with video content are more likely to rank higher in search engine results, increasing visibility and organic traffic.
  2. Increases Conversion Rates (CVR): Adding a video to your landing page could increase your CVR by nearly 20%!
  3. Maximizes Brand Awareness: Engaging video content helps you to stand out and leave a lasting impression on potential customers, increasing brand awareness.
  4. Drives Engagement: Videos generate more likes, shares, and comments on social media platforms, which drives engagement and expands your reach.
  5. Builds Trust: Authentic and well-produced videos build trust and credibility with your audience, facilitating stronger customer relationships and loyalty.
  6. Encourages Sharing: Video advertising reaches a wider audience because it’s a format that motivates social sharing.
  7. Markets through Storytelling: Video marketing provides a powerful platform for storytelling. This enables you to connect with your audience on a deeper emotional level and communicate your brand message more effectively.


8 Tips for Using Video Marketing to Reach a Wider Audience


  1. Know Your Audience: Tailor your video content to resonate with your target demographic’s interests, preferences, and pain points.
  2. Optimize for Mobile: Over 75% of video consumption happens on mobile devices, so make sure that your videos are optimized for mobile viewing.
  3. Keep it Short and Engaging: Attention spans are short, so keep your videos concise and engaging to capture and retain viewers’ interest.
  4. Utilize Calls-to-Action (CTAs): Prompt viewers to take action after watching your video by including clear CTAs that encourage them to visit your website, subscribe to your channel, or make a purchase.
  5. Leverage Social Media: Share your videos across various social media platforms to maximize visibility and reach a wider audience.
  6. Experiment with Different Formats: Keep your content fresh and engaging by exploring different video formats, such as tutorials, testimonials, behind-the-scenes footage, and live streams.
  7. Analyze and Optimize: Monitor the performance of your video ads and use analytics data to refine your strategy and optimize future campaigns for better results.
  8. Collaborate with Experts: Never be afraid to ask for help or you’ll risk minimizing your ROI through unnecessary trial & error.


Learn More About Video Advertising at Hyport Digital

Video marketing offers small businesses a powerful tool for reaching and engaging with their target audience effectively. 

By leveraging the numerous benefits of video advertising and implementing our tips, you’ll broaden your audience and achieve your marketing objectives more efficiently.

If you’re interested in maximizing the effectiveness of your video advertising efforts while minimizing risk, connect with Hyport Digital today.

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