Is OTT advertising worth the money for small businesses?

Every small business knows how hard it is to get noticed. Sure, you may have a great product or service, but how can you stand out from the crowd? When it comes to video advertising, there are two main types: traditional and OTT (over-the-top). Recent studies show that people are simply not watching as much cable—meaning traditional advertising isn’t getting through like it used to. But what about OTT advertising? Is this new form of advertising worth trying out for your small business? Let’s take a look:


What is OTT Advertising?

OTT (Over-The-Top) refers to the delivery of video content through the internet, bypassing traditional cable and satellite TV platforms. Popular OTT platforms include Hulu, Discovery+, and YouTube. OTT advertising allows businesses to reach their target audience through these platforms, offering a more targeted and engaging approach compared to traditional TV advertising.


OTT Gives You the Chance to Reach an Audience That May Not Be Tuning in on TV

As traditional TV audiences continue to shrink, OTT platforms offer a unique opportunity to reach viewers who are more likely to watch shows on their phones, tablets, or computers. This shift in viewing habits makes OTT advertising an essential part of a modern marketing strategy. By embracing OTT advertising, businesses can tap into a growing audience that may not be tuning in on traditional TV platforms.


OTT Advertising is More Targeted Than Traditional TV Advertising

One of the main advantages of OTT advertising is its ability to target specific niches of people based on location, age range, gender, and even interests. This level of targeting allows businesses to create highly relevant ads that speak directly to their target market, increasing the chances of engagement and conversion. And rather than broadcasting your ad across multiple channels, just hoping to reach the right audience, OTT ads target the right users where they are, no matter what show they may be watching.

Compared to traditional TV advertising, which often relies on broad demographic targeting, OTT advertising allows businesses to maximize their ad spend by reaching the right people at the right time.


OTT Ads Help You Adapt to Changing Viewing Habits

As consumer viewing habits continue to evolve, businesses must adapt their marketing strategies to stay relevant and effective. OTT advertising offers a solution for businesses looking to reach audiences that are increasingly turning away from traditional TV platforms.

By incorporating OTT ads into your marketing strategy, you can stay ahead of the curve and ensure that your brand remains visible and engaging to your target audience, regardless of how their viewing habits change.



OTT advertising is a great way for small businesses to reach their audience and deliver their message. The ability to customize your ad based on who’s watching makes it even more powerful. If you’re ready to start using OTT advertising for your small business, or if you have questions on how OTT advertising fits into your marketing strategy, we’re ready to help! Contact Hyport Digital today and start making the most of your digital advertising.

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