So you have a website. Regardless of whether you’re selling something, offering information, or just like having your very own domain, we can safely assume you don’t like making more work for yourself, right? After all, it’s 2019; aren’t we supposed to work smarter, not harder?
With that said, ask yourself, “Is my website responsive?” If it’s not, it should be… and here’s why!
In textbook terms, a responsive website design allows you to conveniently construct a site that automatically scales its content and elements to match the screen size of whichever type of device is being used to view it.
Okay, for all of us non-Silicon Valley folks, what does that mean exactly?
Simply, a responsive website design will ensure your website is mobile-friendly. According to Statista, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones
But if that’s not reason enough, a responsive design also improves how the site looks on both small- and large-screen devices – i.e. a desktop, tablet, or iPad. Further, the more responsive your website, the more time consumers will actually spend on it.
An additional benefit to having a website design that is responsive: You will likely spend less money on maintenance fees. If your website isn’t responsive, you need two versions of the same website (one for desktop devices and one for mobile devices), resulting in more time, energy, hassle, and costs on your end. You may be hesitant about the the price tag for the responsive feature at first, but in the long run, you will save money by not having to maintain two versions of one site.
We’ve touched upon this briefly, but it is so important it needs to be stated again: A responsive website will lead to a better user experience.
You have one reason and one reason only for building a website: your consumers. As such, you want to make sure they have a great experience every time they visit. Doing so will keep them coming back for more and even recommending the site to others.
Without a responsive website, both texts and images will be jumbled; consequently, it will be much harder for the consumer to find information. How would YOU, as a consumer, react in that situation? As we thought: You’d go right over to the competitor’s website. And you better believe your competitor’s website is responsive. So, if you want to compete, then you better play the game correctly.
Finally, a website that is responsive will improve your SEO efforts. Websites that are responsive have a greater chance of ranking high in SERPs (search engine result pages). The more responsive your website, the higher it will likely rank on Google when potential consumers go searching for a certain product or service – win-win.
Even Google recommends having a responsive site design… and you want to listen to Google!
This issue shouldn’t be a debate. You are only helping yourself and increasing your company’s chance for success by making this change. It’s a new year – start it off right for your business!