N2DIGITAL is becoming Hyport Digital: A Digital Marketing Agency

Hyport Digital team

 

We have some exciting news to share: we’re rebranding!

 

Since the beginning, N2DIGITAL has had one goal as a digital marketing agency: to connect businesses online with future customers. Through strategic digital marketing and web design services, our company has partnered with small businesses around the globe to build their brands and generate new business. Since its inception, N2DIGITAL’s digital marketing team has experienced tremendous growth and positive change — however, so has the world of digital marketing. 

 

Given all of this change, it got us thinking: How can we better serve our clients while more accurately representing our ever-evolving digital marketing agency?

 

After careful research and many brainstorming sessions, the answer became clear: Hyport Digital. 

 

The launch of this new brand identity marks an exciting milestone in our digital marketing team’s journey. It provides us not only an opportunity to stay true to everything that N2DIGITAL has stood for but to look forward into the future at everything we aspire to become. 

 

While our digital marketing team will be readily available to answer all questions during this transition, we’ve compiled a few of the key changes you can expect to see as we become Hyport Digital.

 

The new name: The story behind Hyport Digital and why we chose our name.

 

What’s in a name? As it turns out, a lot. The name you choose for your digital marketing agency sums up everything your company is about. Our company has evolved massively since its early days of N2DIGITAL. Today, our digital marketing team is bigger and more capable than ever before. It became clear that we needed to redefine our brand identity to reflect where we are today and where we want to be tomorrow.

 

The first part of the new name (Hy) represents Hyport Digital’s new, innovative marketing strategy, “hyperlocal targeting,” which will be explained in greater detail later in this blog.

 

For the second half of the name (port), we wanted to honor Wilmington, North Carolina, where our digital marketing agency’s headquarters are located. The Port City is where a lot of the Hyport Digital magic will take place!

 

The new look: Breaking down the Hyport Digital logo design and brand aesthetic.

 

Equally important as a company’s name is its logo, which serves as the face of the business’s brand. So along with the new company name, Hyport Digital, we knew we needed a logo that represented our brand identity and portrayed innovation and forward-thinking.

 

Designed by our talented digital marketing team, the new Hyport Digital logo subtly ties into the company’s new name in a few different ways. First, the four points on the image were created to look like location pins on a map. This represents the connectivity between our digital marketing agency with our clients and our clients with their own customers. Finally, the logo, when turned sideways, resembles a capital H for Hyport Digital.

 

The new products: Hyport Digital will offer new and improved services.

 

Change is inevitable, especially for a digital marketing agency. In this “finger tip society” that we live in, where everything is a click away, digital marketing is changing. Beginning in mid-January 2022, Hyport Digital will expand its offering to become a full-service digital marketing agency.

 

Hyport Digital marketing services will include:

  • Professional web design
  • Targeted email marketing
  • OTT advertising
  • Mobile and display advertising
  • Search engine marketing services (SEM)
  • Search engine optimization (SEO)

 

As mentioned above, hyperlocal targeting will play a vital role in the marketing strategies created by Hyport Digital and its digital marketing team. Hyperlocal marketing is a



method of marketing that focuses on a targeted audience within a local area, which accomplishes one main goal: raising foot traffic to a store’s physical location.

 

With all of these changes, will anything stay the same?

We are glad you asked! As a digital marketing agency, this rebranding process has allowed us an opportunity to identify the things we know will never change. Behind the new look and name, we are still the same digital marketing team with the same core philosophies on which N2DIGITAL was founded. Hyport Digital will always strive to be persistently client-centric while providing the same high level of service.

 

Our culture and digital marketing team will stay the same — we are just leveraging our team’s talent and spirit to expand our digital advertising services and become a stronger, more innovative partner for our current and potential clients. 

 

Providing our current and prospective clients with the best of the best when it comes to digital advertising is our main goal with Hyport Digital. Over the next couple of months, you’ll learn more about our digital marketing agency as we announce the new digital marketing services we’re launching in January 2022. We’re excited about what the future holds for our company and confident you will be, too!

 

If you have questions about our rebrand or are interested in our new services launching next year, reach out to our team today.

 

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