Animal Hospital's Marketing Strategy Gets a Clean Bill of Health

Newport Mesa Animal Hospital aimed to enhance their online presence. In July 2023, they partnered with Hyport Digital to implement a dual-focused marketing strategy comprising SEO and Paid Social Media campaigns.

Project Overview

The collaboration between Newport Mesa Animal Hospital and Hyport Digital from July 2023 to January 2024 showcases the power of integrated SEO and Paid Social Media strategies.

Industry

Veterinary Services

Campaign Duration:

Products

SEO Strategy:

Keyword Research and Optimization: Conducted extensive keyword research to identify high-impact keywords relevant to veterinary services.
On-Page SEO: Optimized website content, meta tags, headers, and images to improve search engine rankings.
Content Creation: Developed high-quality, informative blog posts and articles to boost organic traffic and establish authority in the veterinary field.
Link Building: Implemented a strategic link-building campaign to enhance domain authority.

SEO Results:

Keyword Rankings: Achieved multiple keywords on the first page of Google search results. Initially, the client had no keywords on the first page.
Web Traffic Growth: Significant increase in organic traffic, with a notable rise in website users as tracked by Google Analytics:
- September 2023: 496 users
- January 2024: 2,896 users

Paid Social Media Strategy:

Targeted Advertising: Created targeted ads on social media platforms to reach pet owners in the local area.
Engaging Content: Designed engaging ad creatives and messages to attract and convert potential clients.
A/B Testing: Conducted A/B testing to refine ad performance and optimize results.
Performance Tracking: Monitored and analyzed campaign performance to make data-driven adjustments.

Paid Social Media Results:

Impressions: 490,000
Clicks: 3,541
Click-Through Rate (CTR): 2.2%

Clicks

Impressions

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Renewal and Budget Increase

In January 2024, impressed by the campaign outcomes, Newport Mesa Animal Hospital renewed their contract with Hyport Digital for another 12 months. They also increased their budget to further scale their digital marketing efforts and achieve even greater growth.