There are several components to a successful social media strategy. Between developing captivating content, to scheduling posts and engaging with your audience, social media management is a complex, yet extremely impactful undertaking.
If you’re like most small businesses, you probably have some sort of social media strategy, and recognize the importance of engaging with your audience and utilizing a consistent content posting schedule. But, one thing that many small businesses fail to recognize (or update), is their social media bio. Social media bios can easily be overlooked, resulting in outdated links or content.
Think of it this way: When users visit your profile, your social media bio is the first thing they see. Not only does this serve as a first impression, but it can also turn users away if not done correctly. When thinking of an impactful social media bio, you want to ensure you are crafting a precise, actionable bio that not only entices your audience, but also encourages users to take action.
Below, we’ll dive into the four strategies to help you make more sales through your social media bio!
Did you know search engines use social media bios in their algorithms? Use the keywords that not only best represent your brand, but also have a high search volume and a low competition. We recommend Neil Patel’s Ubersuggest tool to find the best keywords for your business. When selecting keywords, you want to keep your target audience in mind. Put yourself in their shoes to think about what they are searching, and use this as inspiration. You can also plug your website into Ubersuggest to learn what keywords you are currently ranking for.
One thing that many small businesses fail to recognize (or update), is their social media bio. Social media bios can easily be overlooked, resulting in outdated links or content.
Tell Your Story
The purpose of a social media bio is to let your customers know: who you are, what you do, and where you are. Odds are, if they are on your social media profile, they are trying to learn more about your business. Use your bio to introduce your business to potential customers – briefly capture what products or services you provide, your location, and anything unique about your business.
Your bio is a place to let your business’s personality shine through. If your social media content has a specific tone, use this in your bio! Don’t be afraid to voice your brand’s personality. Make it memorable – don’t be afraid to use humor if your brand is more playful. Users will remember your business if you create engaging verbiage.
There is one goal that all small businesses have in common: boosting sales. That’s why having a call to action (CTA) is crucial in social media bios. Whether your goal is to have new customers shop your website or sign up for a service, both can be established in your social media bio. Something as simple as: “Shop Now,” or “Sign up Today,” followed by a link, will direct users to your website to learn more about your products or services.
We recommend using a link shortener like bitly. If you can’t decide which links you want to use, there are third-party platforms like Linktree that allow for more links to be accessed.
Don’t be afraid to voice your brand’s personality.
Adjust According to Platform Before copying and pasting your new social media bio to Facebook, Twitter, Instagram, and LinkedIn bio, you’ll want to take into consideration the character limit of each platform.
Likewise, you’ll want to take into account the tone for that channel. For example, Instagram is more relaxed, while LinkedIn has a more serious tone. Craft the perfect message for each channel to achieve the best results.
Ultimately, the goal is to build authority and convert users to customers. Social media bios should be considered as equally important as your content strategy. Make sure your bio is concise yet actionable, along with an impactful link that helps boost conversion and exposure to your brand.
Need help crafting the perfect social media bio? Contact our team to learn how we can help!