Paid vs Organic Social: How to effectively use both

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Introduction

In today’s digital age, social media has become an essential tool for small businesses to connect with their target audience and grow their brand. However, many business owners often find themselves wondering whether to focus on paid or organic social media strategies. In this blog post, we’ll explore the benefits of both paid and organic social media marketing for small businesses and discuss how to effectively use them to enhance your online presence. By leveraging both approaches, you can create a robust digital marketing strategy that drives results.

 

Understanding Organic Social Media

Organic social media refers to the content you create and share on your social media profiles without any paid promotion. This includes posting engaging photos, sharing blog posts, and interacting with your followers, as well as benefiting from user-generated content. Organic social media can help you build a strong social media presence and foster relationships with your audience, which are essential strategies for small businesses.

 

Benefits of Organic Social Media

  1. Budget-friendly: Organic social media marketing is free, making it an affordable option for small businesses with limited budgets.
  2. Authenticity: By sharing genuine content and engaging with your audience, you can establish trust and credibility with your customers.
  3. Long-term growth: Consistent organic social media efforts can lead to increased brand awareness and customer loyalty over time.

 

Understanding Paid Social Media Advertising

Paid social media advertising involves promoting your content on social media platforms through paid social ads. This can include sponsored posts, display ads, and video ads. Paid social media advertising allows you to target specific demographics and reach a larger audience than organic social media alone, making it well worth the cost when used correctly.

 

Benefits of Paid Social Media Advertising

  1. Increased reach: Paid social ads can help you reach a larger audience and attract new customers to your business.
  2. Targeted marketing: Paid social media advertising allows you to target specific demographics, ensuring your ads reach the right audience and increasing your chances of conversions.
  3. Faster results: Unlike organic social media efforts, which can take time to build momentum, paid social ads can drive immediate results and increase website traffic.

Find out more about paid social advertising and its benefits in another of our blog posts here.

 

Combining Organic and Paid Social Media Strategies

Is it worth the effort to combine organic and paid social media strategies? Absolutely! To create a well-rounded digital marketing strategy, it’s essential to leverage both organic and paid social media efforts. Because the two serve different purposes and yield different beneficial results, using them in tandem can create a powerful social media presence for your business and help you make the most of your online presence.

Here are some tips on how to effectively use both approaches together:

  1. Share engaging organic content on your social media profiles to build your social media presence and establish trust with your audience. This trust can be leveraged during paid social advertising campaigns!
  2. Use paid social media advertising to promote your top-performing organic content, increasing its reach and driving more traffic to your website. Your organic content can be used to pave the way for paid social advertising, making your ad campaign more effective and giving you better results for your money.
  3. Keep track of your social media analytics to understand which content resonates with your audience and optimize your paid and organic strategies accordingly.

 

In fact, when using both organic and paid social media for small businesses, it is imperative to make sure the two strategies are complementing each other the way you intended–which means it’s essential to track your performance and adjust your strategy as needed. Here are some key metrics to monitor:

  1. Engagement: Track likes, comments, and shares to determine how your audience is engaging with your content.
  2. Reach: Monitor the number of people who see your content to understand the effectiveness of your paid and organic efforts.
  3. Conversion: Use website analytics to track how many visitors from social media convert to customers.

Effectively tracking your social media progress will also help you understand the power of using both social media strategies together rather than focusing your efforts on one or the other.

 

Conclusion

In conclusion, both paid and organic social media marketing for small businesses are essential components of a successful digital marketing strategy. By understanding the differences between the two approaches and effectively leveraging them, you can build a strong social media presence, reach a larger audience, and ultimately drive growth for your business. If you’re ready to learn more about social media marketing, or are interested in your own paid social advertising campaign, contact us at Hyport Digital today. We’re ready to help!

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