The company has relied on word-of-mouth referrals to drive business. However, the owner recently decided to expand their customer base by using Google Ads to reach new potential customers.
The Google Ads campaign was designed to target pet owners in their local area who were searching for pet healthcare services online. The campaign was set up to target keywords related to pet healthcare, including “pet vaccinations”, “pet surgery”, and more. The ads were designed to be informative and provide value to potential customers, while also highlighting the unique services and benefits of the pet healthcare facility.
Pet Healthcare
After just one month, the pet healthcare facility saw a significant increase in online visibility and engagement. The campaign generated 15.5% click-through rate and 83% top page rate.
The campaign also saw an impression share of 45%, which means that the pet healthcare facility’s ads were showing up on the search results page for nearly half of all the searches related to pet healthcare in the local area. The ads generated a significant amount of interest, and the team noticed an increase in website traffic and phone calls from potential customers.
The owner was thrilled with the results of the Google Ads campaign. Not only did it bring in new customers, but it also allowed the company to compete with larger, more established businesses in the area. The owner was impressed with the targeting capabilities of Google Ads, as it allowed them to reach their desired audience and maximize their advertising budget.
Overall, the use of Google Ads has been a successful addition to their marketing efforts. The company was able to reach new customers, increase website traffic, and compete with larger businesses in the area. The results of the campaign have demonstrated the power of targeted online advertising and the potential for small businesses to leverage digital marketing to grow their business.
