A local Colorado pet supplies store, had been struggling to grow its customer base for some time. To improve their marketing strategy, they decided to implement an acquisition email marketing campaign and a paid social media campaign.
The first step was to implement an acquisition email marketing campaign. The Hyport Digital team begun by creating and sending targeted emails to a list of prospects who have shown interest in pet products or services in the surrounding Colorado area.
Hyport created a series of visually appealing ads that showcased the store’s unique offerings and encourage engagement from potential customers.
The ads were targeted at pet owners who had shown an interest in pet-related topics, such as pet health, and pet care. The targeting also included pet owners living within a 30-mile radius of the store’s location.
The social media ad campaign generated impressive results for the pet store. The campaign reached over 268,000 pet owners and generated over 4,785 clicks to the store’s website.
By implementing an email marketing campaign and a social media campaign, the pet supplies store was able to successfully attract and retain customers, increase engagement, and ultimately grow their business. The use of targeted advertising, personalized emails, and engaging social media content proved to be effective in reaching pet owners in their local area and building brand loyalty.