DIGITAL MARKETING NEWS

Keep up-to-date on digital marketing trends. We hit topics like social media, web design and branding for a business.

Is Yelp Important? How Reviews Influence Buying Decisions

With information so readily available at our fingertips, consumers are increasingly turning to online reviews to guide their purchasing decisions. Among the abundance of review platforms, Yelp stands out as a prominent player, wielding significant influence over consumer behavior.  But just how important is Yelp, and how do its reviews …

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Local SEM Tactics: Boosting Visibility for Brick-and-Mortar Businesses

In an economy that’s dominated by digital giants, brick-and-mortar businesses often find themselves struggling to compete for visibility in local markets.  However, with the right strategies in place, you can harness the power of Search Engine Marketing (SEM) to stand out among the online noise.  In this article, the digital …

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How to Broaden Your Audience with Video Advertising

Video consumption represents a THIRD of all online activity and over 80% of people make a purchase after watching a video (G2.com)! This demonstrates how vital video advertising is to digital marketing for small businesses. Attention spans are fleeting and competition is fierce, so how do you use video to …

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A Beginner’s Guide to Google Search Console

Establishing a strong online presence is crucial for the success of any business, large or small. One of the essential tools in achieving this is Google Search Console (GSC).  Whether you’re a seasoned digital marketer or new to the world of online visibility, understanding GSC impacts your website’s performance significantly.  …

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Business man Understanding SEO

SEO in 2024: Navigating Updates and Ranking Factors

Search Engine Optimization (SEO) is vital for dominating your niche. And yet, navigating updates and optimizing for ranking factors can be overwhelming. In this article, the digital marketing experts at Hyport Digital reveal how to stay current with rapidly changing search updates. We’ll explore the latest updates in Google search …

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Mobile Marketing Trends: Reaching Your Audience on the Go

90% of cell phone owners use a smartphone (Pew Research Center). That’s why mobile marketing has become an indispensable tool for connecting with your target audience.  With people constantly on the move and glued to their mobile devices, reaching them through effective mobile marketing strategies has never been more crucial.  …

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24/7 Support: The Benefits of Implementing a Live Chat Service

In today’s digital age, providing exceptional customer service is a necessity for ensuring retention and maximizing loyalty.  As you strive to meet the evolving needs of your customers, one tool has emerged as a game-changer: live chat support.  In this article, the digital marketing experts at Hyport Digital explore the …

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Top 8 Keyword Research & SEO Tools for Effective Blogs

For your online content, every word counts towards visibility and engagement. That’s why it’s vital to master the art of search engine optimization (SEO) and keyword research.  Fortunately, there’s an arsenal of powerful tools that empower you to navigate this intricate strategy with precision and effectiveness.  In this article, the …

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