A good website for your business provides the foundation of all digital marketing efforts, but websites need updating and occasionally redesigning. So, how do you know if it’s time to rethink your web design? We’ve compiled a list of signs your website may need a redesign.
Your website is not user friendly
If your website is not easy to navigate for everyone, it’s time for a redesign. To be truly user friendly, your website needs to have intuitive navigation. Visitors to your website need to understand how to get where they’d like to go. If your navigation is confusing or there are pages missing from your menu, it’s time to rethink the design.
Another way to ensure your website is user friendly is to have a clear call to action. Your site visitors may understand everything about your product or services by reading your content, but if the next step to purchase your product or service isn’t clear, they’ll end up too confused to continue. Check your website for confusing issues to see if your website needs a redesign.
Your website is not responsive
Many of your clients will view your website on their mobile device at some point or another. If your website is not responsive, meaning it automatically changes to fit the screen it’s being used on, you’re not meeting your clients where they are. If you haven’t made this small but important step, your website needs a redesign.
Your website is slow
Another small but important element is your website’s speed. One of the ways Google determines how to prioritize websites in search results is by checking load speed. If your website is bogged down by extra pages or clunky coding, Google will overlook it in favor of faster websites.
If your website is slow, it’s time for a website redesign. The good news is that often fixing the speed of your website is a simple matter of paring down the number of pages and shortening your content. Another way to reduce your loading time is to reorganize your content by using pop-ups and blog posts rather than new pages. Often hiring a professional or company to give you a professional web design is the best way to ensure your website is optimized for speed.
Your brand is inconsistent
Maybe your website color scheme doesn’t match your updated brand logo. Maybe you added new pages that don’t match the rest of your site or include your logo. Maybe the images you’ve used on your website don’t convey well who your company is. All of these signs point to a need for new web design.
Keeping your brand consistent throughout your website reinforces your branding and unifies your message. Don’t miss out on this key element of a cohesive, professional-looking website.
Your website is difficult to update
You know how important it is to keep your website up to date. When clients visit your website, they’re looking for information; if that information isn’t accurate, they won’t trust your website or your brand. For this reason keeping your website easy to update is incredibly important. If you often find yourself allowing website content to go out of date because updating it is a struggle, it’s time to rethink the content of your website.
Ensuring your website content is easily accessible for you can be an involved process. In the end, the time and effort you put into redesigning your website now will pay off when making updates becomes a breeze. If you display inventory on your website, this is especially important.
Your website isn’t resulting in conversions
Conversions are one of the major goals of a website, if your conversion rates are low, it’s time to rethink your web design. Low conversion usually points to poor communication. If your site visitors are confused about their next step, having a clear call to action (CTA) can really boost your conversions. Your content may also be outdated. Beyond checking for incorrect or outdated information, determine whether your content is written for your audience–and whether your audience has changed.
Visual aspects of your site can also affect conversions. You may have a compelling CTA, but if it’s not in an easily visible place on the page, it’s unlikely to do you much good. When it comes to tackling conversion rates for your site, hiring a professional company with experience, the right tools for design and the ability to research your industry is the best route.
Does your website need a redesign?
If you’ve read the list and determined your website could use some help, reach out! Hyport Digital offers professional web design for small businesses to give you a website you can be proud to show your customers.
Contact us today for your best website!
