Dental Office

The dental industry is competitive. Our client came to us with a thriving dental practice but recognized the need to enhance her online presence and attract more local patients.

Project Overview

In an effort to increase visibility and generate leads, she decided to partner with Hyport Digital and launch a Search Engine Marketing (SEM) campaign.

Client Objectives:

Increase online visibility for her dental practice.
Generate quality leads from potential patients.
Improve the overall performance of her digital marketing efforts.

Industry

Dental

Goals

Key Strategies Implemented

Keyword Research and Selection: Hyport Digital identified relevant keywords related to dentistry, local services, and cosmetic dental treatments. The team ensured that the selected keywords had high search volumes and were likely to attract potential patients.
Ad Creation and Optimization: Compelling ad copies were created to highlight the range of services provided, and any special promotions or offers. The ads were optimized for relevance and quality score to maximize visibility.
Geo-Targeting: To ensure the campaign reached the right audience, Hyport Digital implemented geo-targeting strategies. Local targeting is crucial in this industry because most patients will not travel over 15 miles.
Call Tracking: Hyport Digital integrated call tracking to measure the campaign’s effectiveness. This allowed the team to attribute leads specifically generated through the SEM campaign and analyze call data for further optimization.

The Results:

The campaign not only increased online visibility but also delivered quality leads, as demonstrated by the number of potential patients reaching out through call tracking.

Increased Patient Inquiries: The SEM campaign significantly boosted the number of inquiries from potential patients interested in dental services.
Enhanced Brand Awareness: The dental practice gained greater visibility in the local community, positioning her as a trusted and go-to choice for dental care.
Improved ROI: The investment in the SEM campaign proved to be highly cost-effective, with a substantial return on investment through the acquisition of valuable leads.

The Results: Nov 2023 - March 2024

Impressions

Clicks

Call Tracking Leads

Conclusion

The collaboration between the dental practice and Hyport Digital exemplifies the power of a well-executed SEM campaign in achieving tangible and rapid results. The increased visibility and lead generation not only met but exceeded the client’s expectations, showcasing the effectiveness of Hyport Digital’s strategic approach to digital marketing in the healthcare industry.