Electric Bike Company Sees Surge in Business Through SEM Strategy

Fifield Electric Bikes partnered with Hyport Digital to help them navigate the ever evolving world of SEM

Project Overview

Fifield Electric Bikes embarked on an ambitious journey to expand their market presence and drive sales through a robust online marketing strategy. In June 2023, Fifield partnered with Hyport Digital to launch a comprehensive SEM campaign aimed at increasing their visibility, attracting potential customers, and ultimately boosting sales.

Industry

Fitness: Electric Bicycles

Campaign Duration

June 2023 – April 2024

Products

Campaign Strategy:

Hyport Digital implemented a strategic SEM campaign that included:

Keyword Research and Optimization: Identifying high-performing and relevant keywords to target potential customers actively searching for electric bikes.
Landing Page Optimization: Ensuring that the landing pages were optimized for conversions with clear call-to-actions and engaging content.
Data Analytics and Reporting: Utilizing advanced analytics to track campaign performance and adjust strategies in real-time.

Results and Achievements:

Increased Brand Visibility: The campaign successfully increased Fifield Electric Bikes’ visibility in the crowded electric bike market, generating 54,000 impressions.
High Engagement: With a CTR of 8.3%, the campaign demonstrated strong engagement, indicating that the ads were well-targeted and resonated with the audience.
Improved Lead Generation: The 4,514 clicks translated into a substantial number of potential leads, driving more traffic to Fifield’s website and increasing the opportunity for conversions.

Impressions

Click-Through Rate

0 %

Clicks

0 K

Client Feedback and Budget Increase

In April 2024, Fifield Electric Bikes renewed their contract with Hyport Digital for another 12 months. Recognizing the positive impact of the SEM campaign, they decided to increase their budget by 45% to scale the campaign further and achieve even greater results.