Eye Care Case Study

Transformative Growth in Patient Acquisition through Hyport Digital's SEM Campaign - Savannah Eye Care

Project Overview

Savannah Eye Care, a brand new eye care clinic, was facing challenges in attracting new patients and increasing their online visibility in a competitive market. Seeking to enhance their digital presence, they partnered with Hyport Digital to implement a targeted Search Engine Marketing (SEM) campaign over the last 12 months.

Client Objectives:

The primary objective was to boost patient acquisition for Savannah Eye Care by leveraging SEM strategies. The focus was on increasing online visibility, driving qualified traffic to their website, and ultimately converting clicks into patient appointments.

Industry

Eye Care

Goals

Approach

Hyport Digital’s team conducted a comprehensive analysis of Savannah Eye Care’s target audience, competitive landscape, and industry trends. The SEM campaign was tailored to optimize search engine visibility, enhance keyword targeting, and maximize the effectiveness of online ads.

Campaign Highlights:

Strategic Keyword Targeting: Hyport Digital identified high-value keywords relevant to eye care services, ensuring that Savannah Eye Care’s ads appeared prominently in relevant search results.
Continuous Optimization: The campaign underwent constant monitoring and optimization to adapt to changing market dynamics, ensuring maximum performance and return on investment.

The Results:

After the 12-month SEM campaign, Savannah Eye Care experienced remarkable growth in patient acquisition:

176% Increase in Patients: The campaign’s success was evident in the substantial surge in new patients, marking a remarkable 176% growth compared to the previous year.
Click-Through Rate (CTR) of 5.7%: The high click-through rate demonstrated the effectiveness of the campaign in attracting and engaging the target audience, exceeding industry benchmarks.
Improved Conversion Rates: The strategic optimization of the SEM campaign not only increased clicks but also translated into a notable rise in conversion rates, with more website visitors converting into actual patients.
Renewal: Savannah Eye Care renewed for another year of SEM with Hyport Digital to continue growing their business.

Patient Increase

0 %

Click-Through Rate

0 %

Conclusion

The collaborative effort between Savannah Eye Care and Hyport Digital has proven that a well-executed SEM campaign can deliver tangible results in patient acquisition and practice growth. The 176% increase in patients and a remarkable 5.7% click-through rate underscore the effectiveness of digital strategies in transforming the fortunes of healthcare practices in competitive markets.