Search Engine Marketing (SEM) refers to the ads that appear at the top of a Google search results page when somebody searches for a specific product or service. We will create an optimized list of keywords (words or phrases that are used to match your ads with the terms people are searching for) based on your budget and goals, as well as several headlines and descriptions that will be shown on your ads.
There will be lots of metrics for you to explore in your dashboard, but the key metrics you’ll see are:
You likely will not see your own ad, and it is not recommended to try to search for your own ad. If you do see your ad after searching for the keywords in your campaign, it may bring down the performance of the campaign, limit the possibility of legitimate customers seeing the ads, and waste part of the budget you’re spending on the campaign.
Having access to your Google Analytics profile will allow us to create tracking pixels, which are great tools to track user behavior on your website. By setting these up on your website, we will be able to measure the success of your ads more effectively.
Having access to your Google Business profile will allow us to make data-driven decisions, tailor your Google Ads strategy more effectively, and improve your ad performance in two main ways:
Our team will thoroughly monitor and optimize your campaign! Unless there are any larger changes needed (for example, seasonal services, new locations to target, etc.), we will want to keep your keywords relatively the same throughout the length of your campaign. Changing them too many times can negatively impact the performance of your campaign.