A good website for your business provides the foundation of all digital marketing efforts, but websites need updating and occasionally redesigning. So, how do you know if it’s time to rethink your web design? We’ve compiled a list of signs your website may need a redesign. Your ...
When it comes to digital marketing for small businesses, search engine optimization (SEO) is one of the best ways to generate leads and boost sales. SEO is a digital marketing technique that focuses on optimizing your website to improve its organic search engine ranking. The reality is that, if ...
Today’s market for fitness and nutrition professionals is competitive to say the least. Especially as we head further into the new year, more people than ever are interested in how to achieve their fitness goals and improve their nutrition. To help you stay ahead of your competitors and grow ...
The art of lead generation for small businesses has come a long way since the days of cold-calling and mail flyers. Flashy advertisements and one-size-fits-all sales pitches are no longer enough to attract new customers. Instead, consumers prefer to engage with high-quality content that speaks to them on a ...
Click Through Rates (CTR) have been the metric by which we measure mobile & display advertising success for years. But here at Hyport Digital, we’re shifting our focus away from CTR for our ad measurements. Why? CTR is less accurate than you may think. Your Yoga Session Let’s ...
Choosing a marketing partner for your small business can be a difficult task because it involves so much trust. You don’t want to trust your brand’s story–and your brand’s success–to just anyone. So, how do you choose the right company? An easy but important place to start is determining ...
1. Contactless shopping Because of the social distancing requirements of 2020, contactless shopping will continue to be a growing trend in 2021. While storefront shops continue to operate, all businesses will need to find creative ways to reach their customers online. We recommend setting up an e-commerce platform for ...
Did you know small businesses that blog get 126% more lead growth than those that don’t? These businesses also see 67% more leads on a monthly basis. There are many benefits of consistently blogging, you can generate more traffic to your website, increase SEO, and gain relevance in your community. Any type of ...
