Do you need a landing page in addition to your website’s homepage? The short answer: yes. Your business site’s homepage is an essential component of your digital marketing strategy, but it isn’t enough to turn traffic into customers. A homepage serves as an introduction to your business, while landing pages ...
Display advertising is everywhere. Have you ever seen an ad for a tent after Googling “camping locations near me?” A display ad is the box or banner on a website that often distinctly stands out from the rest of the site. Sometimes referred to as banner advertising, this type ...
Americans spend an average of 3.1 hours per day watching television, according to results from the latest American Time Use Survey by the U.S. Bureau of Labor Statistics. Many of us can recall a time when the act of watching TV was a very structured process. When you wanted ...
In an age when consumers spend more time online than ever before, small businesses are constantly exploring ways to improve their digital marketing strategies to keep up with the latest trends and technology. More small businesses are utilizing search engines, like Google, to ramp up their marketing efforts in ...
Email marketing is used by the biggest companies in the world. However, this method of advertising isn’t just for big brands with sizable budgets. Targeted email marketing is one of the top methods of digital marketing for small businesses because it provides a reliable form of communication between ...
Digital marketing for small businesses has exploded in popularity over the past two decades. With more companies taking advantage of digital marketing services than ever before, brands must know how to build trust with customers to create loyalty and stay competitive. In a recent PwC study, more than ...
It’s no secret that today’s society is driven by the internet. When you need information or to purchase goods and services, what is the first thing you do? The majority of people take to the World Wide Web. Consumers are spending more time than ever before browsing the internet, ...
As small business owners, the month of December usually means looking at numbers and reviewing your goals for a brand new calendar year. With the ever-changing digital marketing landscape, it may be time to reassess your digital marketing campaign to ensure your approach is relevant and up-to-date. Creating an ...
